Fragmented operations
Independent specialty grocers often rely on disconnected tools, manual processes, and workarounds to keep their business running.
The digital platform for specialty grocery stores.
Trolee pairs an all-in-one operating platform for specialty grocers with a one-stop marketplace that helps customers discover and buy from them.
The problem
Independent grocers run on paper, phone calls and guesswork.
Invisible online
Specialty grocers carry products nobody else has, but customers can't find them without walking in the door.
Tools built for someone else
Enterprise grocery software is priced and designed for chains, not for independent shops with three staff.
Our solution
A platform for the store with one marketplace for customers.
Merchant tools
- A branded storefront that goes live without a developer
- Inventory management
- Integrated payments
- Sales & performance analytics
Customer marketplace
- One place to discover specialty products from nearby grocers
- Same-day delivery from stores that already hold the stock
- Verified merchants, real inventory, no phantom listings
- Repeat ordering built around what a household actually buys
Inside the product
The same stock powers the back office and the storefront.
Scale your grocery business in 3 simple steps.
We provide the tools, you provide the goods. Together we reach more customers.
1
Apply & Connect
Create your account and integrate your existing inventory system or start fresh.
2
Get Approved
Our team reviews your storefront to maintain the highest quality marketplace standards.
3
Go Live Everywhere
Your products appear instantly in the Trolee marketplace and your custom dashboard goes live.
The vision
Every specialty grocer should have the same digital infrastructure as the largest chains.
We are building the digital layer for the specialty grocery economy. The software that runs the store, and the marketplace that fills it with customers.